by daniel7004 | Jul 15, 2013 | Content Marketing, Featured, Marketing Automation, Marketing Strategy, Social Media, Strategy |
Here’s a one hour presentation that I gave recently to marketing executives from the insurance industry sharing some valuable lessons I’ve learned in B2B tech marketing. The presentation offers a framework for determining which marketing methods should be...
by daniel7004 | Jan 18, 2012 | Featured, Marketing Automation |
1) Content – more often than not, development of high quality content becomes your critical path item once you’ve committed to doing marketing automation. Content creation can be time consuming. Don’t commit to marketing automation unless...
by daniel7004 | Jan 5, 2012 | Featured, Marketing Automation |
Here’s a 20 minute presentation I gave on Marketing Automation at Salesforce.com’s Dreamforce. Content includes blueprint for creating a demand generation funnel and key dashboard metrics. This was originally a link to Salesforce.com’s YouTube video....
by daniel7004 | Jul 23, 2011 | Featured |
Most companies would benefit from a chief marketing officer (cmo). A couple of smart marketing decisions can literally double a company’s revenue potential. Get the right strategies, programs and people in place and your business will take-off. So why don’t we...
