by daniel7004 | Mar 3, 2016 | Marketing Automation |
An effective lead scoring program can literally double a sales rep’s productivity. An ineffective program, at best, is ignored by the sales team and, at worst, can send reps down the wrong path, pursuing bad prospects. When done correctly, lead scoring helps...
by daniel7004 | Mar 3, 2016 | Marketing Automation, Marketing Strategy |
Recently I was asked to participate on a panel discussion on Sales and Marketing alignment. Here are some of the highlights from the Q&A… Q) Why is alignment important? Companies spend between 20-30% of revenues on Sales & Marketing. Here are some percentages...
by daniel7004 | Jul 15, 2013 | Content Marketing, Featured, Marketing Automation, Marketing Strategy, Social Media, Strategy |
Here’s a one hour presentation that I gave recently to marketing executives from the insurance industry sharing some valuable lessons I’ve learned in B2B tech marketing. The presentation offers a framework for determining which marketing methods should be...
by daniel7004 | Nov 23, 2012 | Marketing Automation |
What are the differences between Marketo and Hubspot? Marketing Automation Marketo and Hubspot are two leading solutions for “marketing automation”. Which one should you choose? First, what is “marketing automation”? One would expect it to mean the automation...
by daniel7004 | Jan 18, 2012 | Featured, Marketing Automation |
1) Content – more often than not, development of high quality content becomes your critical path item once you’ve committed to doing marketing automation. Content creation can be time consuming. Don’t commit to marketing automation unless...
by daniel7004 | Jan 5, 2012 | Featured, Marketing Automation |
Here’s a 20 minute presentation I gave on Marketing Automation at Salesforce.com’s Dreamforce. Content includes blueprint for creating a demand generation funnel and key dashboard metrics. This was originally a link to Salesforce.com’s YouTube video....
