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New Product Success: Improvements to the Lean Start-up Approach

New Product Success: Improvements to the Lean Start-up Approach

by daniel7004 | Mar 4, 2016 | Product Development, Strategy | 0 comments

This post shares an approach that applies lean principals to marketing in a way that can dramatically change the trajectory of a start-up from failure to success.  The “traditional“ lean start-up approach espoused by Eric Ries and others is  “Build =>...

How Much is an Idea Worth?

by daniel7004 | Aug 5, 2011 | Product Development | 0 comments

Whenever I’ve chatted with founders of “stealth start-ups”, I’ve noticed that they tend to be very guarded about their business. “What do you do?” I ask. “I can’t tell you,” they respond. “Well what problem...

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