by daniel7004 | Nov 1, 2017 | Marketing Strategy, Reporting, Strategy |
WHERE SHOULD MARKETING INVEST ITS MONEY AND TIME? This is the third post in a series on reporting. The first post focused on performance metrics worthy of board reporting. The second post revealed the reports that highlight points of revenue leakage. With performance...
by daniel7004 | Nov 1, 2017 | Marketing Strategy, Reporting, Strategy
WHICH REVENUE LEAKS SHOULD WE FIX? In our first post we covered the four marketing performance reports that every board, CEO and CMO should track. To improve their performance metrics, marketers often throw money at the problem, hoping that an increase in marketing...
by daniel7004 | Nov 1, 2017 | Marketing Strategy, Reporting, Strategy |
As the saying goes “you can’t manage what you don’t measure”. An effective marketing dashboard keeps your team focused on what matters most, business outcomes. Often B2B marketers report on program statistics, activity metrics and so-called “vanity...
by daniel7004 | Mar 4, 2016 | Product Development, Strategy |
This post shares an approach that applies lean principals to marketing in a way that can dramatically change the trajectory of a start-up from failure to success. The “traditional“ lean start-up approach espoused by Eric Ries and others is “Build =>...
by daniel7004 | Jul 15, 2013 | Content Marketing, Featured, Marketing Automation, Marketing Strategy, Social Media, Strategy |
Here’s a one hour presentation that I gave recently to marketing executives from the insurance industry sharing some valuable lessons I’ve learned in B2B tech marketing. The presentation offers a framework for determining which marketing methods should be...
