Product Development, Strategy
This post shares an approach that applies lean principals to marketing in a way that can dramatically change the trajectory of a start-up from failure to success. The “traditional“ lean start-up approach espoused by Eric Ries and others is “Build =>...
Content Marketing, Featured, Marketing Automation, Marketing Strategy, Social Media, Strategy
Here’s a one hour presentation that I gave recently to marketing executives from the insurance industry sharing some valuable lessons I’ve learned in B2B tech marketing. The presentation offers a framework for determining which marketing methods should be...
