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PR Tip: Beating The Herd

Ask most PR agencies and they’ll tell you the best time to drop a release is at 9am EST on Monday morning. Why? They’ll tell you that journalists arrive at their desk fresh from the weekend ready to hit the ground running. So what better time to share your...

Anatomy of An Ad: Google

Here’s an effective display ad that is intended to capture relevant suspects. Why ‘suspect’ and not ‘prospect’? This campaign attracts people that demonstrate certain behavioral attributes yet there is no indication that these people will...