by daniel7004 | May 2, 2013 | Uncategorized |
Forrester says “no”. If you’re from the technology sector you can skip this blog post. A CDO is irrelevant to tech companies…like bringing sand to the beach. This rebuttal is for all of the other industries out there. While I did not hold the...
by daniel7004 | Sep 28, 2012 | Uncategorized |
For years Linkedin has been pushing people to endorse one another on Linkedin. Why? It differentiates their data set from the hordes of resumes already available in databases across the web. It also provides more color and context to profiles beyond one’s...
by daniel7004 | Jun 6, 2012 | Uncategorized |
Ask most PR agencies and they’ll tell you the best time to drop a release is at 9am EST on Monday morning. Why? They’ll tell you that journalists arrive at their desk fresh from the weekend ready to hit the ground running. So what better time to share your...
by daniel7004 | Jan 24, 2012 | Uncategorized |
by daniel7004 | Jan 5, 2012 | Social Media, Uncategorized |
I was doing some research recently on how to measure the ROI of one’s marketing efforts on Twitter and I was surprised at the dearth of information on the subject. So I decided to create a framework that others could use. Whether you’re engaging in organic...
by daniel7004 | Sep 22, 2011 | Uncategorized |
Here’s an effective display ad that is intended to capture relevant suspects. Why ‘suspect’ and not ‘prospect’? This campaign attracts people that demonstrate certain behavioral attributes yet there is no indication that these people will...
