I have nothing but high regard and high marks for the work that Daniel and his team did for FileMaker. In just 9 months he has transformed our sales and marketing automation into a modern machine. They tied together our back-end systems, overhauled our lead scoring and developed a full set of email nurtures that span our customer’s lifecycle. They also implemented reporting and analytics that provides us with visibility into our funnel and ROI. They added tremendous value to our organization and were a pleasure to work with. Beyond their command of marketing, their Marketo and Salesforce.com expertise is deep and they demonstrated an unwavering drive toward execution. Last, but not least, they completed our project on time and on budget. Needless to say, I would work with Daniel and his team again in a heartbeat.
Scott Lewis, VP WW Operations
As our contract CMO, Daniel and team built a B2B SaaS marketing program that fits our high-velocity business – deeply instrumented and automated (Marketo / Salesforce), focused (demand gen and targeted AR/PR), and strategic (building a platform for growth). Daniel’s analytical coverage extends across our entire funnel from traffic to revenue, working as well with front-end designers as with backend sales operations folks – a rare combination of startup funnel hacker and seasoned marketing exec (who’s led marketing for no less than 3 public companies)!
Daniel isn’t afraid to gently challenge assumptions to drive deeper discussions and growth within a management team, and he operates with a poise and grace you don’t see very often in the startup world. We were introduced by one of our investors, but sold on our discussions with the CEOs he’d worked for previously, whose teams also found themselves levelling up to meet Daniel’s reasoned and measured approach. We’re a better team just for having worked with him and his team.
Dug Song, CEO
Macrovision experienced serious growth in sales while Daniel and I worked together, and I attribute a lot of that success to Daniel’s leadership in running the product management and marketing teams. Daniel’s extremely passionate about his work, and the results show. Daniel has great strategic ideas and then knows how to execute effectively to bring those ideas to life. He hired a terrific team that produced results.
Since I’ve left the company, when I’ve looked to others for ideas or guidance in marketing, Daniel’s the guy I reach out to for advice. Daniel’s one of the smartest guys I know and I’d welcome the chance for us to work together again.
Ralph Lentz, VP Sales
Daniel has a great marketing sense combined with an exceptional mind for process, scale, and execution. If something has been done 5 times but could (with thousands of tweaks, nobs, and levers) be done 100,000 times, I have met nobody better than Daniel to build it and run it. Daniel has built a great lead generation platform here, feeding it with many creative inputs, and tuning all of our marketing functions and teams to support demand and revenue generation. What I really like about Daniel is that he measures everything, and never loses sight that marketing’s function is to grow revenue, both short-term (through lead generation) and long-term (through lasting thought-leadership and awareness).
Alex Rampell, CEO
Following a successful private equity transaction, we wished to upgrade and evolve our digital marketing capabilities to best-in-class. Over the course of 2013 Daniel has done just that as our executive marketing strategist. He quickly familiarized himself with our industry, did a top-to-bottom assessment of our marketing strategy, technology, approach and team, and recommended substantive improvements. He then managed through a series of improvements of team, practices and supporting technology. Because of Daniel’s work, we have leapfrogged our marketing practices to the front of the line among competitors, and created significant shareholder value along the way. I highly recommend Daniel.
Tom Dailey, CEO
I hired Daniel as our acting CMO. He jumped right in and fit exceptionally well with the team. He helped hone our positioning, manage our events and kick start our marketing automation. He worked with my team on creating an automated upgrade program and PR launch – both of which were great successes. Daniel has a strong strategic mind coupled with a bias for action. He has added a lot of value to Loggly, has a great understanding of SaaS and has been a pleasure to work with.