CMO-ToGo uses a “fractional ownership” model to enable technology companies to gain the benefits of a chief marketing officer and marketing team for less cost. With a suite of systematized best practices and tools we are able to slash time-to-revenue for clients.
Email Campaigns
- Creative brief/campaign strategy
- List development
- Creative development (template design, copywriting, graphics, html)
- Campaign execution
- A/B testing
Search Engine Optimization (SEO)
- SEO audit
- Keyword strategy & recommendations
- On-page optimization
- Content development
- Off-page optimization
Search Engine Marketing (SEM)
- SEM audit
- Keyword strategy & recommendations
- Creative development
- Campaign execution
- A/B testing
Online Advertising
- Media plan
- Creative development
- Campaign execution
- A/B testing
Sales Enablement
- Strategic messaging audit/workshop
- Messaging training
- Call scripts
- Email templates
- Qualification questions
- SFDC training
- Competitive kill sheets
Content Marketing
- Content roadmap
- Content development (writing, design)
- Content promotion
Public Relations (PR)
- PR strategy & calendar
- Media list
- Press release development
- Pitch development
- Pitching
- Agency selection
- Agency management
Webinar Development
- Webinar roadmap
- Content development
- Webinar promotion (email invitations and reminders)
- Marketing automation integration
Collateral Development
- Collateral system design
- Copywriting
- Layout
- Graphics
- Printing