Marketing Execution Services

Your Plug-n-Play Team

CMO-ToGo uses a “fractional ownership” model to enable technology companies to gain the benefits of a chief marketing officer and marketing team for less cost. With a suite of systematized best practices and tools we are able to slash time-to-revenue for clients.

Email Campaigns

  • Creative brief/campaign strategy
  • List development
  • Creative development (template design, copywriting, graphics, html)
  • Campaign execution
  • A/B testing

Search Engine Optimization (SEO)

  • SEO audit
  • Keyword strategy & recommendations
  • On-page optimization
  • Content development
  • Off-page optimization
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Search Engine Marketing (SEM)

  • SEM audit
  • Keyword strategy & recommendations
  • Creative development
  • Campaign execution
  • A/B testing

Online Advertising

  • Media plan
  • Creative development
  • Campaign execution
  • A/B testing

Sales Enablement

  • Strategic messaging audit/workshop
  • Messaging training
  • Call scripts
  • Email templates
  • Qualification questions
  • SFDC training
  • Competitive kill sheets

Content Marketing

  • Content roadmap
  • Content development (writing, design)
  • Content promotion
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Public Relations (PR)

  • PR strategy & calendar
  • Media list
  • Press release development
  • Pitch development
  • Pitching
  • Agency selection
  • Agency management

Webinar Development

  • Webinar roadmap
  • Content development
  • Webinar promotion (email invitations and reminders)
  • Marketing automation integration
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Collateral Development

  • Collateral system design
  • Copywriting
  • Layout
  • Graphics
  • Printing

Ready to Drive Sales?

Let's Talk