Marketing automation refers to software and tactics that allow B2B companies to sell like Amazon. It frees Marketing and Sales from repetitive tasks. It tracks detailed information about prospects and then delivers them the right message at the right time. It also prioritizes leads for Sales, highlighting those prospects with deep pockets that are most likely to buy. And finally, marketing automation provides the necessary infrastructure to measure the ROI on your marketing spend.

Marketing automation, however, is only as good as the strategy behind it. Without a strategy, you are just automating tactics and chaos.