OUR WORK: TRIALPAY
PROJECT: Marketing Strategy, Execution & Automation
Daniel has a great marketing sense combined with an exceptional mind for process, scale, and execution. If something has been done 5 times but could (with thousands of tweaks, nobs, and levers) be done 100,000 times, I have met nobody better than Daniel to build it and run it. Daniel has built a great lead generation platform here, feeding it with many creative inputs, and tuning all of our marketing functions and teams to support demand and revenue generation. What I really like about Daniel is that he measures everything, and never loses sight that marketing’s function is to grow revenue, both short-term (through lead generation) and long-term (through lasting thought-leadership and awareness).