Here’s a one hour presentation that I gave recently to marketing executives from the insurance industry sharing some valuable lessons I’ve learned in B2B tech marketing. The presentation offers a framework for determining which marketing methods should be used at each stage of your funnel to drive revenues. Each method is cast in the larger framework of the buyer’s journey. The presentation offers both strategy and tactics to ensure that attendees can take action ‘Monday morning’.
Each recommended approach is presented with an adjoining case study to make it easier to understand and replicate. The 7 case studies span the following digital marketing methods:
- Content Marketing
- Marketing Automation
- Email Nurturing
- Email Remarketing
- Satisfaction Amplification
All comments are welcome. Please feel free to opine below…