by daniel7004 | Nov 1, 2017 | Marketing Strategy, Reporting, Strategy |
WHERE SHOULD MARKETING INVEST ITS MONEY AND TIME? This is the third post in a series on reporting. The first post focused on performance metrics worthy of board reporting. The second post revealed the reports that highlight points of revenue leakage. With performance...
by daniel7004 | Nov 1, 2017 | Marketing Strategy, Reporting, Strategy
WHICH REVENUE LEAKS SHOULD WE FIX? In our first post we covered the four marketing performance reports that every board, CEO and CMO should track. To improve their performance metrics, marketers often throw money at the problem, hoping that an increase in marketing...
by daniel7004 | Nov 1, 2017 | Marketing Strategy, Reporting, Strategy |
As the saying goes “you can’t manage what you don’t measure”. An effective marketing dashboard keeps your team focused on what matters most, business outcomes. Often B2B marketers report on program statistics, activity metrics and so-called “vanity...
by daniel7004 | Mar 4, 2016 | Product Development, Strategy |
This post shares an approach that applies lean principals to marketing in a way that can dramatically change the trajectory of a start-up from failure to success. The “traditional“ lean start-up approach espoused by Eric Ries and others is “Build =>...
by daniel7004 | Mar 3, 2016 | Marketing Automation |
An effective lead scoring program can literally double a sales rep’s productivity. An ineffective program, at best, is ignored by the sales team and, at worst, can send reps down the wrong path, pursuing bad prospects. When done correctly, lead scoring helps...
