by daniel7004 | Mar 3, 2016 | Marketing Automation, Marketing Strategy |
Recently I was asked to participate on a panel discussion on Sales and Marketing alignment. Here are some of the highlights from the Q&A… Q) Why is alignment important? Companies spend between 20-30% of revenues on Sales & Marketing. Here are some percentages...
by daniel7004 | Jul 15, 2013 | Content Marketing, Featured, Marketing Automation, Marketing Strategy, Social Media, Strategy |
Here’s a one hour presentation that I gave recently to marketing executives from the insurance industry sharing some valuable lessons I’ve learned in B2B tech marketing. The presentation offers a framework for determining which marketing methods should be...
by daniel7004 | May 2, 2013 | Uncategorized |
Forrester says “no”. If you’re from the technology sector you can skip this blog post. A CDO is irrelevant to tech companies…like bringing sand to the beach. This rebuttal is for all of the other industries out there. While I did not hold the...
by daniel7004 | Nov 23, 2012 | Marketing Automation |
What are the differences between Marketo and Hubspot? Marketing Automation Marketo and Hubspot are two leading solutions for “marketing automation”. Which one should you choose? First, what is “marketing automation”? One would expect it to mean the automation...
by daniel7004 | Sep 28, 2012 | Uncategorized |
For years Linkedin has been pushing people to endorse one another on Linkedin. Why? It differentiates their data set from the hordes of resumes already available in databases across the web. It also provides more color and context to profiles beyond one’s...
