by daniel7004 | Jul 15, 2013 | Content Marketing, Featured, Marketing Automation, Marketing Strategy, Social Media, Strategy |
Here’s a one hour presentation that I gave recently to marketing executives from the insurance industry sharing some valuable lessons I’ve learned in B2B tech marketing. The presentation offers a framework for determining which marketing methods should be...
by daniel7004 | Jan 5, 2012 | Social Media, Uncategorized |
I was doing some research recently on how to measure the ROI of one’s marketing efforts on Twitter and I was surprised at the dearth of information on the subject. So I decided to create a framework that others could use. Whether you’re engaging in organic...