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Driving Revenues Throughout Your Funnel: Best Practices & Case Studies

Driving Revenues Throughout Your Funnel: Best Practices & Case Studies

by daniel7004 | Jul 15, 2013 | Content Marketing, Featured, Marketing Automation, Marketing Strategy, Social Media, Strategy | 0 comments

Here’s a one hour presentation that I gave recently to marketing executives from the insurance industry sharing some valuable lessons I’ve learned in B2B tech marketing.  The presentation offers a framework for determining which marketing methods should be...

Twitter Marketing Funnel and Key Metrics To Track

by daniel7004 | Jan 5, 2012 | Social Media, Uncategorized | 12 comments

I was doing some research recently on how to measure the ROI of one’s marketing efforts on Twitter and I was surprised at the dearth of information on the subject. So I decided to create a framework that others could use. Whether you’re engaging in organic...

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