Marketing Strategy & Planning Services
Pragmatic. Detailed. Actionable.
We enable B2B companies to get the benefits of a chief marketing officer (and marketing team) for a fraction of the cost. Over the last 30 years, we’ve established a system of tools and practices that accelerate sales velocity for clients. Our pragmatic approach identifies the top levers that will dramatically move the needle for your company.
Marketing Opportunity Assessment
A comprehensive audit of every dimension of your marketing, including positioning, demand generation, lead acquisition, lead conversion, lead nurturing, customer health tracking and marketing team composition.
Flash Diligence (for VC & PE firms)
This is a “time-boxed” Marketing Opportunity Assessment that is completed in 2-5 days. It reveals what the company is doing right and wrong in marketing. It enables investors to understand the magnitude of a company’s upside potential based on improvements in marketing.